The Wayfinder
A blog by Keith Groben
Marketing, systems and AI, building, business, faith, and family — the whole range of what I work on, written down. Always short. Never fluff.
More Writing
View All →The Inevitable Future
AI didn't just disrupt my industry — it showed up at my door, took my clients, and forced a decision. Here's what happened when I got onvolved with it.
Same Mission, Different Road
I left the pulpit years ago. But I never left the calling. Here's what it looks like when a pastor walks into the marketplace and discovers he was never actually changing jobs.
Adapt or Get Replaced
AI isn't coming for your job, it already showed up, and the ones who adapt will thrive.
Browse by Topic
Automation, agents, and the tools that do the work for you.
Software, vibe coding, and shipping the thing.
Running the shop, leading people, and the calls that shape both.
What I believe, and how it shows up in the work.
What gets built to outlast the builder.