All Issues

Every issue of The Wayfinder, collected in one place. Essays on building, writing, and finding your way.

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The Owner's Blind Spot

You know your business better than anyone. That's exactly what makes you the worst person to market it.

We live in an age of infinite content and shrinking meaning. What if the answer isn't to say more, but to mean it when we speak?

Automation doesn't fix broken systems — it just breaks them faster. Before you automate, you need to understand what actually works.

Everyone wants overnight results. The ones who actually win are playing a game most people quit too early to see.

The gap between planning and doing is where most good ideas go to die. Here's the case for shipping ugly.